Gracelena Ignacio

“I’m excited to tell the story of how Discern, our partners, and our clients are working together to transform our health care system.”

Gracelena Ignacio is the Business Development & Marketing Director at Discern Health. In this role, she provides business development and marketing expertise to help Discern and its clients contribute to a high-value health system. Gracelena focuses on identifying Discern’s core capabilities and growth strategies and supporting senior staff in enhancing the firm’s marketing strategies and communications plans.

Prior to joining Discern, Gracelena worked as a Marketing, Events & Brand Manager at IMPAQ International. During Gracelena’s time at IMPAQ, she enhanced its internal and external communications, improved its internal service offerings, and built IMPAQ’s reputation as a reliable partner within several markets.

Areas of Expertise

  • Branding
  • Writing and editing
  • Marketing and communications


  • BA, English – New College of Florida


  • Baltimore, MD

Discern expands Health Economics and Outcomes Research (HEOR) Capabilities For Life Sciences clients

Health economics and outcomes research (HEOR) has long been important for health care market access outside the U.S., but it is increasingly being utilized in the U.S. as part of the movement from vol...
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